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It all began with Ned Herrmann

Ned Herrmann
(1922-1999)

Pioneer of creative thinking in the
corporation and founder of
Whole Brain Technology

Ned herrmann

Ned Herrmann was equally at ease in the classroom, the office, the artist's studio, the research laboratory, and the boardroom. In each of these situations, he aspired to be a "living example" of the whole brain concepts he developed. For the last two decades, he dedicated his life to applying brain dominance theory to teaching, learning, increasing self-understanding and enhancing creative thinking capabilities on both an individual and corporate level. Ned's contribution to the universal application of brain dominance brought him worldwide recognition. In 1992, he received the Distinguished Contribution to Human Resource Development Award from ASTD - an honor symbolic of the significance of Ned's work. He keynoted world conferences on Creativity, Gifted and Talented Children, Instructional Systems Design, Training & Development, Creative Management and Cerebral Dominance just in the last few years. In 1993, he was elected President of The American Creativity Association. Ned was inducte into the HRD Hall of Fame in February 1995 at the Training '95 Conference in Atlanta. He received an Honorary Doctor of Science from the University of Alaska Fairbanks in May 1995.

            Though known today as a master of human resource development, in college Ned studied the sciences and performing arts. He majored in both physics and music. This dual interest in both the arts and sciences seemed to pull him in two different directions but continued to intrigue him throughout his long career with General Electric. With this background, Ned was well prepared for what would eventually become his life's work: to integrate the scientific study of the brain with the study of creative human development, in his search for the nature and sources of creativity.

            Ned became Manager of Management Education for GE in 1970. With his primary responsibility of overseeing training program design, the issue of how to maintain or increase an individuals productivity, motivation, and creativity were serious concerns. A prolific painter and sculptor himself, personal experience was a valuable resource. In fact, Ned's participation in an art association panel on creativity first opened his eyes to the burgeoning research on brain function, particularly with regard to the left and right hemispheres of the cerebral cortex. He integrated his own concepts with Left Brain/Right Brain and Triune Brain theories into a new "brain dominance technology" which produced immediate and dramatic advances in an individual's self-understanding, productivity, motivation, and creativity.

            In 1978, Ned created the Herrmann Participant Survey Form to profile workshop participant's thinking styles and learning preferences in accordance with brain dominance theory. Sponsored by GE, he developed and validated the Herrmann Brain Dominance Instrument (HBDI), the scored and analyzed Participant Survey, and designed the Applied Creative Thinking Workshop (ACT), which has been internationally recognized as a leading workshop on creative thinking. Continuing research and application of the HBDI led to the development of a comprehensive four part Whole Brain Model, which HBDIServices continues to use today.

            Ned was featured in Business Week, New Age Journal, Discover, USA Today, Training and Reader's Digest. These are just a few of the many national, as well as international publications that have acknowledged his work. He was named Brain Trainer of the Year in 1989 by ASTD was included in the Executive Excellence Magazine's listing of 100 personalities with unique perspectives on Management and Leadership.

            Ned's successful book, The Creative Brain, now available in paperback, allows laymen and professionals to benefit from his knowledge of thinking and learning styles, brain function, creativity and training. Ned's second book, The Whole Brain Business Book, was published by McGraw-Hill in 1995.

            Neds wife, Margaret Herrmann, and his three daughters are actively involved in the work that Ned began. Ned passed way on December 24, 1999 after a valiant battle with cancer.




PERSONAL CURRICULUM VITAE

WILLIAM E. "NED" HERRMANN

  • Legion of Merit, US Army Air Force
  • Silver Star, US Army Air Force
  • Bachelor of Arts double major in Physics and Music
  • Cornell University, Class of 1943
  • Graduate Studies R.P.I., New York University
  • Soloed in both Carnegie Halls, New York and Pittsburgh
  • Leads in six Light Operas and twelve Civic Plays, Schenectady, NY
  • Schenectady Man of the Year, Junior Chamber of Commerce, 1958
  • 15 one-man art shows
  • Over sixty blue ribbons in art shows, 1969 through 1980
  • President of the Stamford Art Association
  • Founder and Chairman of the Ned Herrmann Group, Inc.
  • Author, The Creative Brain, 1988
  • Distinguished Speaker Award, Institute of Management Studies, 1989
  • 13 Keynote presentations at multinational, world-level conferences
  • Creative Leadership Award, DuPont Corporation, 1990
  • Brain Trainer of the Year Award, ASTD, 1990
  • Author, What Will I Be When I Grow Up?
  • ASTD Distinguished Contribution to Human Resource Award, 1991
  • Who's Who Among Leading American Executives, 1993
  • Colleague of the Creative Education Foundation, 1994
  • Young Presidents Organization, National Award for Most Innovative Program, 1994
  • Elected President of the American Creativity Association, 1993, 1995
  • Hall of Fame Award for Human Resource Development by Training Magazine, 1995
  • Honorary Doctor of Science, University of Alaska, Fairbanks, 1995
  • Who's Who Among Famous Americans, 1995
  • Honorary Doctor of Humane Letters, Franklin University, Columbus, Ohio, 1995
  • Author The Whole Brain Business Book McGraw-Hill, 1996
  • Charter Member, Franklin University Advisory Board, 1997
  • Charter Member, American Creativity Association Advisory Board, 1997
  • Innovation Achievement Award, Innovation Network, 1997
  • Lifetime Achievement Award, American Creativity Association, 2000

  • For details on Ned Herrmann's books and other products available from the site, please visit the 'Books and Games' page.

    The creative Brain by Ned Herrmann
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